Does Vendor = Partner?

When it comes to selecting a tool, how do you choose the best one for the job?

  • Bells and whistles – cool features
  • Ease of use – how well you can manage it
  • Quality of workmanship – quality of the final product
  • Cost – upfront and ongoing investment
  • Reliability – confidence level
  • Maintenance – break/fix and preventative

And, what about these important factors? Ever overlook one or two of them?

  • Craftsmanship – Architecture and design
  • Support – Who’s there for me when I need help
  • Longevity – Future roadmap for updates and support
  • Workflow – How well the job gets done


Providing meaningful solutions through creativity and design is what we all do. Whether we’re manufacturing a piece of industrial machinery or designing software. Building something with an end-goal in mind requires purpose, vision and a thorough understanding of the end-user’s requirements. Optimizing the experience for the community you work in is how we can all add more value. By serving people, streamlining processes and capitalizing on opportunities for improvement everyone wins.

The Future of Making Things impacts all of us. How quickly and easily creators are able to develop ideas into tangible products; how additive manufacturing can be leveraged to reduce production costs, and thus, bring more ideas to life; how 3D printing can be integrated into manufacturing components… All of this is predicated upon ongoing research and development and partnerships aimed to achieve a common goal.

I’m proud to say that Autodesk is committed to continuously investing in R&D. We listen to our users about what they need and take action to meet those needs. We’ve developed a variety of options for the way our software can be purchased empowering more creators to implement their ideas. Our shorter release cycle pushes product enhancements for more timely updates.

Relying on software to conduct our business is a necessary part of life in the rapidly changing world we live in today. Partnering with a software company that is here to stay and both able and willing to accommodate your needs can have a dramatic effect on your profitability, work efficiency and customer satisfaction.

Brian Sather is a product marketing manager at Autodesk. An engineer by trade, he likes taking things apart and putting them back together. Half the things in his home work twice as well as they should, and the other half don’t work at all.

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